We lead with a strong
purpose to colour,
from a deep
understanding of Grey.
We lead with a strong purpose
to colour,
from a deep understanding
of Grey.
We lead with a strong
purpose to colour,
from a deep
understanding of Grey.
CASE STUDIES
Our case studies uncover what makes the brand distinct, exploring its roots, context, contradictions and ambitions. From these discoveries, we built a world of meaning and gave it form through a considered, cohesive brand identity.
Our case studies uncover what makes the brand distinct, exploring its roots, context, contradictions and ambitions. From these discoveries, we built a world of meaning and gave it form through a considered, cohesive brand identity.
APPROACH
01
Unearth
Excavate
Dig deep to extract and discover reason, intention and values to study origin.
What emerges:
Extraction of value/raw material.
Unearth
Excavate
Dig deep to extract and discover reason, intention and values to study origin.
Includes:
Extraction of value/raw material
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Unravel
Strategy
We find what the brand believes, why it exists, who it belongs with and what makes it distinctly itself.
Includes:
Brand Strategy · Brand DNA · Positioning · Culture & Philosophy · Brand Behaviour
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02
Unravel
Strategy
We find what the brand believes, why it exists, who it belongs with and what makes it distinctly itself.
What emerges:
Brand Strategy, Brand DNA,
Positioning, Culture & Philosophy,
Brand Behaviour.
03
Connect the Dots
Language & Behaviour
We give the brand a way of speaking, behaving and expressing what it means.
What emerges:
Naming, Verbal Identity,
Tone of Voice, Messaging, Story,
Brand Language.
03
Connect the Dots
Language & Behaviour
We give the brand a way of speaking, behaving and expressing what it means.
What emerges:
Naming, Verbal Identity,
Tone of Voice, Messaging, Story,
Brand Language.
Connect the Dots
Language & Behaviour
We give the brand a way of speaking, behaving and expressing what it means.
Includes:
Naming · Verbal Identity · Tone of Voice · Messaging · Story · Brand Language
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04
Give it Form
Identity & Design
We turn meaning into a visual world people can recognise and the brand can continue to build from.
What emerges:
Visual Identity, Identity Systems,
Art Direction, Brand Assets,
Visual Language, Design Systems.
Give it Form
Identity & Design
We turn meaning into a visual world people can recognise and the brand can continue to build from.
Includes:
Visual Identity · Identity Systems · Art Direction · Brand Assets · Visual Language · Design Systems
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05
Help it Travel
Brand Expressions
We take the identity into the places where people actually meet, hold, see and remember it.
What emerges:
Packaging, Story Telling,
Environmental Graphics,
Communication Design,
Launch Expressions.
05
Help it Travel
Brand Expressions
We take the identity into the places where people actually meet, hold, see and remember it.
What emerges:
Packaging, Story Telling,
Environmental Graphics,
Communication Design,
Launch Expressions.
Help it Travel
Brand Expressions
We take the identity into the places where people actually meet, hold, see and remember it.
Includes:
Packaging · Story Telling · Environmental Graphics · Communication Design · Launch Expressions
Learn More
Excavation & Reflection
Excavation & Reflection
Strategy
Strategy
Language & Behavior
Language & Behavior
Identity & Design
Identity & Design
Brand Expression
Brand Expression
