WHAT IS OON?
Oon Studio is a branding and design practice shaping brands through identity, packaging, and creative strategy. We uncover the center of gravity in every story and translate it into names, voices, and visuals— brands that feel connected, and alive in the world.
Oon literally translates to wool in the Hindi vernacular. A word our founder, Vydika Rao, first heard from her Nainamma (paternal grandmother), who, besides being a fierce knitter, was also among the first co-conspirators of little Vydika’s love language (visual storytelling). More than the word, it's the feeling of nostalgia it evokes- a deep emotional connection to her roots, warmth, and a sense of belonging. Oon serves as the language of creation for the purpose of human connection.
VYDIKA RAO KATRAGADDA
FOUNDER/ CREATIVE DIRECTOR
WHO IS OON?
With an uncanny ability to see the world through a kaleidoscope of nostalgic colours, unconventional shapes, and unexpected combinations, Vydika is a font-loving, insight-hungry, design-obsessed visual storyteller.
With over 17 years of experience in developing and building brands, she honed her craft as an Art Director at The Republic (a design studio based in Mumbai). A good job is one that’s going to allow you to expand your experiences and knowledge beyond what you’re doing now. So much of her development as a designer- her design ethics and ethos to managing peers and deadlines in high-pressure situations, was shaped here. It was a tough school of learning but one that has rewarded her for life as a designer and an individual. It taught her the importance of work-life balance.
From working on some of the best brands in the business, like Olive Bistro, Monkey Bar, Sodabottleopenerwala, Viari and Jean Claude Biguine with The Republic, working as an Art Director on the Telugu movie Nene Raju Nene Mantri, she’s also the hand behind creating some of the coolest artwork, title animations, and posters with the Writeous Studios on their OTT show Minus One to being featured alongside a collective of seasoned artists on Dabaki’s Art in Motion, which aired on the National Geographic Channel, before building her own studio.
With her innate ability to bring concepts to life, translating visions into stunning visual compositions, she leaves no pixel out of place, and no dad jokes out of line.
And, when she isn’t busy working on a ramen bowl, you can find her in her natural habitat scurrying between her precious pup, all things design, and crafting memories with those around her that are just as arresting as the visual realities she helps make for brands and businesses.
ADITI SETHI
ANIMATOR + DESIGNER
With a background in 3D modeling and motion design, Aditi’s goal is to give life to all designs through groovy movement. You’ll find her being interrupted when creating keyframes on after effects, to help troubleshoot everyone’s tech related problems.
SHREYA AYYAR
DESIGNER + PART TIME COPYWRITER
Part time copywriter, full time manifester, making sure the office has productive and healthy energy. Loves to colour code the living hell out of everything in the office. She is great at accurately representing a brand through design or even text.
VARSHA KANCHERLA
DESIGNER + EXPLORER
Our studios very own Dora, she makes sure no stone is unturned when designing concepts for brands. Heavily focuses on research as part of her design process. Loves to give clients multiple options.
Shravya Ani Reddy
Lead Copywriter
With a background in Journalism, Film, & Media studies, Shravya’s expertise is helping brands find their voice and tell their story. With over a decade of experience in copywriting, corporate communications, and content production for tech companies to artisan e-commerce brands, she helps develop high-quality content and copy to captivate your audience. When not furiously punching away at the keyboard, you can find her sharing Taylor Swift videos and random cat memes to those that aren’t fond of either, shopping for things she does not need and binging on true crime and random shows on Netflix.
Master Shifu
Culture & Entertainment Officer
Graduating at the top of his class from the School of Belly Rubs and Treats, Shifu aka Shifali has a PhD in zoomies and a Master's in comforting those around him. Always up for chasing lizards and playing fetch. When not at work, you can find him lounging on his bed, sleeping against a wall, sticking his butt to his hooman to tell her he loves her.
Akhila Vempuluru
Creative Account Manager
Akhila came to us at exactly the right moment—and she’s been doing that ever since: bringing the right brands to the table, at the right time, and ensuring everything aligns smoothly for all stakeholders. She has a sharp sense of what creativity needs, and her quiet confidence and reassuring way of communicating remind us of our value as creators. That same steadiness translates outward, helping clients trust Oon with clarity and certainty.
Muhammed Jaseem
Art Director & Visual Designer
Jaseem is our Art Director—someone who thinks in Malayalam, speaks in visuals, and occasionally mutters in CMYK. A self-taught creative from Kerala, he arrived with quiet confidence and a backpack full of questions. He claims to wrestle with colour, but what emerges is always unexpected and beautiful. His work feels more like storytelling than design—and his constant curiosity reminds us that every good idea begins with a good question.
Jyoti Prakash
ILLUSTRATOR + VISUAL DESIGNER
Jyothi is a clear favourite of our CEO—possibly because of a secret stash of treats only the two of them know about. He sees the world through an illustrated lens; to him, we’re all just walking, talking characters in a storyboard. That perspective might come from his deep love for animated films (a love that borders on obsession, honestly).
His energy and enthusiasm for the craft push us toward the results we’re always chasing.