All Paws Community | Health & Wellness
CLIENT NAME: Rekha Raghunathan + Kam Raghavan
JOB: Logo Design & Website Design
DESIGNER: Vydika Rao
Creative Direction: Vydika Rao
Copy and Content Writing: Shravya Anireddy
Website Design: Shreya Ayyar
WEBSITE: https://www.allpaws.community/
Year: 2024
OVERVIEW: All Paws Community is an animal welfare nonprofit that has done incredible work, helping over 7,500 strays find homes. We felt a strong need to represent them accurately and highlight their contributions as a community. Our work involved relaunching their brand by designing a logo, creating a website, and developing a consistent language and tone of voice for their social media presence.
Logo Design: The logo captures the essence of All Paws Community’s mission to care for and treat all animals with equal importance. The design brings together the various aspects of their organization—clinic, rescue, community, and boarding—into a cohesive symbol, a medical plus sign, reflecting their holistic approach to animal welfare.
Social Media Campaign
Given the diverse aspects of this community, we built a website that integrates the brand’s entire colour palette while ensuring each area of the organization is equally represented. Our strategy involved using colour to define and differentiate each sub-brand within the All Paws Community, allowing visitors to navigate the site with clarity and ease.
