Avatar Hotel | Hospitality

OVERVIEW: Avatar Hotel is based in Mangalore. We were asked to design a logo that showcased Avatar as a brand between a zostel and a luxury hotel. A place where people will experience comfort and quality at a reasonable price. A sense of newness that is experience-driven. For people who appreciate the finer details in life.

Logo Design: The client had always been in the hospitality space and wanted to work on a new boutique hotel that stood apart from the usual premium chain of hotels. The logo is a minimalistic geometrical representation of "Avatar". The monogram is a simple yet catchy sign that can be carried across all collateral to maintain brand recall. The font used is edgy to appeal to a more urban audience. The three colours used help set the tone for its target audience and make the brand more relatable to young working professionals.