Big Blue Trunk | Home
CLIENT NAME: Deepti Chadda
JOB: Logo Design & Social Media Campaign
Creative Direction: Vydika Rao
Year: 2019
OVERVIEW: Big Blue Trunk is all about the joy of colourful living and creativity with its wide range of exclusive Do-It-Yourself and Home Decor brands. Started in 2018, Big Blue Trunk is the exclusive stockist of Annie Sloan Chalk Paint®, Saltwash and Iron Orchid Designs in Singapore. We worked on their logo and social media campaign.
Logo Design: The work showcased was designed for their physical and online store www.bigbluetrunk.sg. We wanted to translate our clients' work through colour, and, more importantly, texture. The identity designed is a literal take on the name. We added the rustic texture within the lines of the logo to show the nature of the brand. We also created a series of illustrations within the web banners to show the wide range of products and services available at the store- Big Blue Trunk.
Social Media Campaign
The social media campaign for Big Blue Trunk's 1st Anniversary was meant to promote the playful and elegant essence of the brand. Hence we created a campaign that shows the celebratory nature of the season and the fun services the brand offers.
