OVERVIEW: Emma (a psychologist based in Singapore) wanted a logo for her personal branding. This brand will eventually have products like podcasts, books and other material focused on psychology.
Logo Design: The logo features a monogram with the letter "E" with pops of colours representing the varied experiences in multiple mental health aspects. The font used in the letter "E" is an old-school retro font with a hint of European roots to represent Emma herself. The colours used in this logo are meant to be refreshing and approachable to help eliminate mental health stigma.
