Gourmet Craft | Food & Beverage
CLIENT NAME: Arpita Soma
JOB: Logo Design & Package Design
Creative Direction: Vydika Rao
Year: 2021
OVERVIEW: Gourmet Craft is a food brand based in Hyderabad. They are driven by true love and passion to provide authentic, wholesome food. They believe in easy cooking, eating well and staying healthy. All their products are crafted with real ingredients. They needed a logo and package design.
Logo Design: The clients wanted a simple logo to represent them. The brand carries a range of quick-fix meals that are easy to make and tasty. To represent the broad selection of food, we thought it best to work on a simple black and white logo that could pop across all types of products. And to focus on the quick and easy combination with gourmet food, we worked on a type-based logo and played with the word GO in gourmet to show the instant and go-to quality of the product.
Package Design
We worked on the package design primarily for the breakfast mixes of South Indian cuisine. The illustration pattern is created to reflect the holistic meal that Gourmet Craft offers and represent the cuisine through the pattern illustrated in the background. The minor colour difference in the background is to represent each product, while the elements in the design are all based on the ingredients used in each breakfast mix respectively.
