Midwest Group | Mining
CLIENT NAME: Uma Kolla Reddy
JOB: Visual Identity
Creative Director: Vydika Rao
team: Girija D and Shreya Ayyar
Year: 2024
OVERVIEW: Midwest is a 40-year-old granite company from India, famous for its Black Galaxy granite. They reached out to us to rework their brand identity so it can represent their future plans of becoming a raw material company, covering minerals, stones, and natural resources beyond granite.
visual identity: Keeping in mind their goal of making materials infinite, we created a symbol that is synonymous with Midwest. The infinity symbol, in the form of M and W, indicates the infinite possibilities of the materials they produce and process.
Website
The redesigned website — midwest.in — reflects their evolution, balancing legacy with innovation. Clean, modern design elements, bold typography, and streamlined navigation communicate their renewed vision and readiness for public listing. The result is a digital platform that positions Midwest as a dynamic, future-ready brand while honoring its rich industrial heritage.
