Minimelons | Children’s Space
CLIENT NAME: Unnati Purushotam
JOB: Logo Design, Web Content & Illustration
Creative Direction: Vydika Rao
Year: 2021
OVERVIEW: Minimelons is a sustainable children's wear brand, primarily for infants. The client required a logo that captured the brand's essence- comfort, sustainability, and eco-conscious.
Logo Design: The monogram in this logo and the web copy has been developed keeping the brand ethos and target audience in mind. The logo design is playful and signifies an abstract stuffed animal with a face and a tail. The rounded edges and the soft colours aptly embody the brand's ethos. The copy and tone of voice reflects their core values and maintains the same messaging across design and text.
Web Content & Illustration
Our clients wanted their packaging to be minimal and sustainable. As part of their packaging they wanted to send out a card to communicate the brand’s personality and values. We worked on an illustration and poem to tell their story.
