Nilgiri Calm | Health & Wellness
CLIENT NAME: Jehangir Chinoy Nitesh Jain
JOB: Visual Identity & Package Design
Creative Direction: Vydika Rao
team: Vydika Rao, Shreya Ayyar, Bhakti Biyani
Year: 2024
OVERVIEW: Nilgiri Calm is a brand that captures the essence of the Nilgiris through pure, locally sourced essential oils. Rooted in the calm of its geography, it offers sensory experiences that are as grounding as they are transportive. Every product carries the stillness of mist-covered hills, the fragrance of native flora, and the quiet rhythm of the forests it comes from.
Visual Identity & Package Design: Some brands need to create mood — Nilgiri Calm arrived carrying one. Our role was not to invent but to distill an entire landscape into form. The visual language drew from real geography — native species, terrain, and textures — rather than metaphor. It was an identity born out of observation, not imagination.
Package Design
Years earlier, in 2017, we had illustrated the Nilgiris out of love for India’s forests. When this project came along, that artwork found its true home. The illustration became the brand’s heart — a reminder that in both forests and design, nothing is wasted.
