RDF | Not for Profit
CLIENT NAME: Rural Development Foundation
JOB: Brand Identity & Website
Creative Direction: Vydika Rao
team: Varsha Kancherla
WEBSITE: https://www.rdfindia.org
Year: 2025
OVERVIEW: The original visual identity with the tree was created over 25 years ago to represent growth and the education of children in Rural Telangana. The tree then became an identity for all partners to identify the organisation with, as it represents the brand holistically and metophorically. However, the logo started to feel dated and needed to be redesigned in todays context.
Logo Design: While the organisation’s core values remain unchanged, it has evolved over the years—reflecting its growing impact and a strong foundation.
Website
Every page of the new website carries the heart of RDF. From the vibrant smiles to the warmth and honesty of its people, the design reflects the organisation’s genuine spirit. Through carefully crafted textures, thoughtfully captured visuals, and a tone of communication that mirrors RDF’s straightforward and sincere nature, we aimed to create a sense of familiarity—removing all barriers between the organisation and its audience.
