SeeSaw | Children’s Space

OVERVIEW: SeeSaw is a developmental playpen designed specifically for children and their caregivers. They commissioned us to work on their logo and tagline.

Logo Design: The logo signifies the story behind SeeSaw. Our clients Sreeja and Swati were inspired from the time they heard the sound of their child’s heart beat. Since their story started with a heart beat we created a symbol to represent their brand and vision of being relevant today, tomorrow and many years from now. A symbol that shows how one heartbeat creates more heart beats, resonating with generations to come. We created a monogram with the letter S that is created using hearts and the infinity symbol. We wanted the tagline to reflect the brand’s purpose and USP. “Live, Play, Grow” was a result of that process.