Selavu | Clothing & Apparel
CLIENT NAME: Mithila Reddy
JOB: Visual Identity & Package Design
Creative Direction: Vydika Rao
team: Bhakti Biyani
WEBSITE: https://www.selavu.com/
Year: 2024
OVERVIEW: The name Selavu in Telugu means “holiday,” and the brand’s products are designed to be the perfect holiday companion. We were tasked with creating a simple, elegant wordmark logo that conveys the brand’s essence through its typeface and colors.
Logo: The moment we received the brief, we envisioned luxury resort wear—a brand that embodies class, comfort, and the feeling of having the luxury of time on your side. We used colors to evoke the scent of watermelon and the sensation of being on a beach. The combination of salmon and bottle green transports you to the tropics. The chosen font exudes a laid-back yet classy vibe, making it feel like the only thing missing is a glass of mimosa in your hand to complete the experience.
Packaging
Package design for Selavus products were created to compliment the products while maintaining the qualities of the brand. Our intention behind the package design was for customers to feel like they were about to go on a holiday when they receive a package from Selavu.
