OVERVIEW: We were commissioned to design a logo for a specialized tennis academy dedicated to nurturing 13–14-year-old athletes. With a highly selective intake of just 6–8 students, the academy offers not only elite tennis coaching but also sponsors their education and access to sports resources — with the goal of shaping them into future champions.
Our Approach: We created a wordmark logo that embodies resilience and adaptability — qualities that mirror the relentless spirit of tennis. The standout feature, the letter A, is designed to represent upward momentum and aspiration, symbolizing the high-reaching potential the academy aims to unlock in each of its students.
