Yada Yada | Media & Entertainment
CLIENT NAME: Siddhanta Mathur
JOB: Logo Design & Digital Media Design
Creative Direction: Vydika Rao
Year: 2019
OVERVIEW: After launching Just Human Things (a fiction channel), Writeous Studios wanted to launch a Non- Fiction channel. They wanted a name and logo for the channel to reflect the virality of their content. The branding needed to be fun and impactful.
Logo Design: The name of this brand was based on the chitter chatter and the sounds of constant conversations. Since the name itself was fun, we decided to create a logo that was a simple typography-based logo that expressed itself through colour to demonstrate reactions in the most natural state.
Digital Media Design
To keep the content on social media engaging and fun we created a look and feel that would be relatable to the digital world. We made stickers for all reactions and used them in title sequences and in dramatic scenes to enhance the moment. We made sure that the colour palette was consistent across the brand to create a strong brand recall.
